Join the worlds first true virtual reality trade show.
BrandLab360 Live is a digital trade collective of fashion brands, buyers and key industry professionals.
BrandLab360 Live is the world's first immersive fashion virtual trade event, aimed to virtually connect retailers and brands globally. Taking place on the 4th to 5th of March, hosting up to 50 edited brands showcasing their upcoming collections in their very own dedicated and immersive virtual stand. In the current climate of uncertainty, social limitations and travel restrictions, the virtual show brings you the opportunity to network and explore new partnership and business opportunities with fashion stakeholders, write orders and grow your business directly from your own home on any device.
The fashion industry is fast evolving into the digital age. BrandLab360 Live is not e-commerce, it’s true virtual reality. It enables thousands of buyers to walk around a truly virtual exhibition. Buyers can browse collections 24 hours a day, and transact in a virtual world for the duration of the show. In addition, there will be expert speakers for industry insight and advice.
No apps or downloads required.
Visitors can browse the 360-degree virtual trade show, view individual garments including close-ups of fabric textures with clickable links to product and price information, watch catwalk shows, and add products directly to orders.
Brands can host video enabled business appointments with buyers, media outlets and industry professionals directly via their digital space. The show will enable thousands of buyers to browse collections in a virtual world as first person avatars; picking up and viewing product using our assortment builder technology, whilst being able to communicate face-to-face with exhibiting brands.